Ford's $30,000 EV truck is coming in 2027. Here's what we know.

Ford's first electric truck missed sales expectations. The automaker is pivoting to smaller, more affordable EV options. Bloomberg/Getty Images Ford is targeting a $30,000 starting price for its new electric pickup. The 2027 truck will debut Ford's new Universal EV Platform, which will bring a "family" of new EVs. Ford says the new cars will feature fewer parts, faster production, and lower prices. Ford hit reset on its money-losing EV program . Now, the first product of that overhaul is coming into view. The Detroit automaker says the midsize electric pickup will reach customers in 2027, with a target starting price of about $30,000. There's still plenty Ford hasn't yet revealed about the vehicle. We don't know the name, haven't received official range estimates, and have only seen the truck wrapped in funky-looking camouflage .