Ford rehires engineers it laid off, VP admits AI ‘as good as as data used to train it'

Ford Motor Company has acknowledged that its push to replace experienced human workers with artificial intelligence (AI) backfired, forcing the American automaker to rehire hundreds of veteran engineers to fix automated quality control issues. According to a recent report by Bloomberg, over the past three years, Ford has brought back more than 350 retired or laid-off senior technical specialists, affectionately called ‘gray beards’ inside the company, to lead physical quality reviews. The rehiring came after Ford’s internal, AI-driven inspection systems consistently failed to detect critical mechanical and design errors before vehicles rolled off the assembly line. Charles Poon, who serves as Ford’s vice president of vehicle hardware engineering, admitted it believed that advanced software could replicate decades of human manufacturing intuition."Artificial intelligence is a fantastic tool, but it’s only as good as the information you use to train it," he said.“Over prior years, we didn’t pay as much attention as we should have to the experience of our most knowledgeable engineers that have been with us through many product cycles. Mistakenly, we thought that by just introducing artificial intelligence and ingesting the design requirements that we had, that that would produce a high-quality product,” said Poon.According to Ford’s COO, Kumar Galhotra, the company's heavy reliance on automated checking systems simply wasn’t delivering the desired results. The returning ‘gray beards’ are now being deployed to physically hunt for failure points long before a car part ever reaches the factory floor.‘Human touch pays off’The return of human oversight has triggered an immediate turnaround for the brand’s reputation. Citing the latest JD Power Initial Quality Survey, Bloomberg reported that Ford clinched the top spot among all mainstream automotive brands for the first time in 16 years. While Ford executives state they will continue to use AI, the software will now be strictly supervised by human engineers. The rehired veterans are also using their expertise to retrain and refine the AI models so they can make fewer mistakes in the future.The quality control shake-up comes at a brutal financial moment for Ford's electric vehicle (EV) division, Model e. The unit posted a staggering $4.8 billion loss in 2025, driven by a 14% year-over-year plunge in EV sales.Get the latest technology news and updates. Download the TOI App.