Ford picks "Fathom" for its affordable truck name, starts at $28,350
Ford has announced its new affordable electric pickup truck will be named the 'Fathom,' with a starting price of $28,350. The vehicle is built on a new, streamlined EV platform designed to compete with global market designs and features advanced zonal electronic architecture.
Why it matters
The Fathom represents a significant shift in Ford's EV strategy, focusing on affordability and simplified manufacturing to compete with low-cost EV entrants.
let’s try this a different way Ford picks “Fathom” for its affordable truck name, starts at $28,350 Deliveries of the new electric pickup are slated for later next year.
101 Credit: Aurich Lawson Credit: Aurich Lawson Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav Ford’s second attempt at an electric vehicle strategy is getting closer to primetime. After its initial approach of electrifying its best-selling F-150 fell a little flat, it decided to try something a little radical. An internal skunkworks was set up in California with a brief to rethink the idea of a universal EV platform from the ground up, taking into account the advances made by EV startups and clean-sheet designs both in the US but especially China.
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