Ford 'Fathom' electric pickup truck will start at $28,000
Ford has announced the 'Fathom,' an upcoming midsize electric pickup truck with a starting price of approximately $28,000. The vehicle is designed to be a cost-competitive option to help Ford's electric vehicle division reach profitability by 2029.
Why it matters
This represents a strategic pivot for Ford as it attempts to make electric vehicles affordable amid a broader industry slowdown in EV adoption.
Ford Motor announced Thursday that its new midsize electric truck will have a starting price of $28,350 and be called the "Fathom," as the automaker looks to offer an affordable option in the pricey EV truck market .
Destination and delivery charges of $1,595 will bring the price to $29,945, coming in at the $30,000 mark the automaker had long promised in touting its upcoming electric vehicles.
Ford said preorders for the five-passenger truck will begin in early 2027. Customer deliveries are expected to begin later in 2027. The company has yet to reveal what the new truck will look like.
The Fathom is the first vehicle to be built on Ford's new "Universal Electric Vehicle," or UEV, platform, which the company has said is key to bring its Model e business unit from billions of dollars in annual losses to breakeven by 2029.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in