CNBC·3 min read·medium
Ford eyes 'Nike shoe drop' moments, growing vehicle customization
M
Michael Wayland
✦AI Summary
Ford Motor Company is expanding its aftermarket accessory business by introducing limited-edition vehicle 'drops' inspired by sneaker culture. This strategy aims to increase profit margins by offering high-end customization packages for popular models like the Bronco and F-150.
BROOKLYN, Mich. — Ford Motor is expanding its accessory and parts business in an effort to boost profits and better tap into the $53 billion U.S. aftermarket industry.
businesseconomy
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