Ford’s $30,000 electric truck: all the news about the company’s big EV re-do
Ford is pivoting its electric vehicle strategy by canceling its current F-150 Lightning approach in favor of a new, low-cost EV platform. The company aims to launch a $30,000 electric truck by 2027 to address profitability challenges after significant financial losses.
Why it matters
Ford's shift highlights the broader struggle of legacy automakers to balance the high costs of EV production with consumer demand for affordable, profitable vehicles.
The end of the Ford F-150 Lightning was also the start of a new era for the automaker. After failing to capture the market with the electric version of its popular F-Series truck, Ford is going back to the drawing board with its Universal Electric Vehicle Platform. The first offering will be a $30,000 electric truck, engineered for efficiency and also — perhaps most importantly — profitability. The truck will be revealed in 2027, but Ford plans on building a whole family of low-cost electric vehicles at its Kentucky assembly plant. The heavily camouflaged truck has already been spotted out in the wild, with observers noting that it seems even smaller than the Maverick. Success isn’t guaranteed.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in