For Gen Z Outreach, Rahul Gandhi's Wardrobe Gets A Peppy Makeover
Rahul Gandhi is shifting his public image by adopting a more colorful, casual wardrobe to better connect with Gen Z voters. This sartorial change accompanies his 'Chhatron Ki Goonj' outreach program, which focuses on issues like paper leaks and women's rights.
Why it matters
The Congress party is attempting to modernize its political messaging to compete with the BJP's successful engagement with youth and female demographics.
Congress's Rahul Gandhi is breaking new grounds in terms of sartorial trend for politicians. While the 56-year-old Leader of the Opposition had started sporting Tees shirts during his Bharat Jodo Yatra in 2022, the new T-shirts he is appearing in lately are a world away.While traversing from Kanyakumari to Kashmir during the Bharat Jodo Yatra, Gandhi had carried out the foot march in white tees, sticking to a sporty look. Even during the winter leg of the Bharat Jodo Yatra, Gandhi wore T-shirts. Thereafter, he was seen consistently seen in T-shirts at various events -party programmes to political visits. Soon, several Congress leaders who previously appeared in nothing but kurta-pyjamas also started wearing T-shirts. Now, to address paper leak issues with an eye to reach out to the Gen Z, Gandhi is conducting the nationwide "Chhatron Ki Goonj" programme.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in