Mashable·3 min read·medium

Foldable iPhone Ultra will have an average cost of $2,550, report says

M
Matt Binder
Foldable iPhone Ultra will have an average cost of $2,550, report says
AI Summary

Market intelligence firm IDC projects that Apple's upcoming foldable iPhone Ultra will carry an average selling price of $2,550. Despite the high cost, analysts expect the device to drive significant growth in the foldable smartphone market through 2027.

Why it matters

Apple's entry into the foldable category is expected to fundamentally shift market trends and consumer expectations for premium mobile hardware.

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Just how much will the foldable iPhone Ultra cost? That's the biggest lingering question ahead of Apple's big iPhone launch event on Sept. 9.Leaks point to a price of $2,000 or more, and now, a new report from the analysts at the market intelligence firm International Data Corporation (IDC) projects an average selling price of $2,550. The IDC has a solid reputation and is well known for its mobile market research in particular.The foldable iPhone Ultra is a brand new product category for Apple, so there's no baseline to say how much it could cost. However, the latest IDC report backs reports that the iPhone Ultra will launch at above $2,000. We should note that the iPhone Ultra won't necessarily set you back $2,550. The average selling price could be quite a bit higher than the starting price, as many consumers will pay more for configurations with more storage.

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