Florida school district approves third bid for $15.13M riverfront HQ sale
The Duval County School Board has approved a third attempt to sell its riverfront headquarters in Jacksonville to Ashco Inc. for $15.13 million. The deal is subject to a 120-day due-diligence period following two previous failed sale attempts.
Why it matters
The sale represents a significant real estate transaction for a public school district, highlighting the complexities of managing public assets and urban redevelopment.
For a property that has already survived two failed sale attempts, the future of Duval County Public Schools’ Southbank headquarters is once again up for negotiation. The Jacksonville riverfront site, covering nearly five acres in one of the city’s most prominent locations, is now headed toward a potential sale after the School Board unanimously approved a new agreement with Ashco Inc. According to an online report by News4JAX, the latest deal could eventually open the door to a major redevelopment, with hotels, condominiums, retail and residential projects all possible under the proposed terms. But for now, the property’s next chapter remains far from certain.A third attempt to sellThe School Board’s latest vote marks the third major effort in roughly a year to transfer the waterfront property to a private buyer, states the online report. In 2025, Fleet Landing submitted a $20 million proposal with plans for a retirement community.
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