Flipboard acquires Graze, the feed builder working to monetize the open social web
Flipboard has acquired Graze, a startup that provides tools for building and monetizing feeds on the open social web. The acquisition aims to support creators by offering a non-surveillance-based advertising model for Bluesky and other decentralized platforms.
Why it matters
This move signals a growing trend of established media companies investing in decentralized social protocols to bypass traditional data-tracking advertising models.
Flipboard , the news magazine software company that has more recently invested in the open social web — the umbrella term for social platforms that let users, not one company, control their own data and audience — is making another big bet on that ecosystem. The company on Wednesday announced it’s acquiring the Portland-based feed-building startup Graze , which has been working to monetize the open social web by allowing feed creators to support themselves via ads.
The article reports on a business acquisition neutrally, focusing on the stated goals of the companies involved without injecting editorial opinion.
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