Flipboard acquires Graze, the feed builder working to monetize the open social web
Flipboard has acquired Graze, a startup that provides tools for building and monetizing feeds on the open social web. The acquisition aims to support creators by offering a non-surveillance-based advertising model for Bluesky and other decentralized platforms.
Why it matters
This move signals a growing trend of established media companies investing in decentralized social protocols to bypass traditional data-tracking advertising models.
Flipboard , the news magazine software company that has more recently invested in the open social web — the umbrella term for social platforms that let users, not one company, control their own data and audience — is making another big bet on that ecosystem. The company on Wednesday announced it’s acquiring the Portland-based feed-building startup Graze , which has been working to monetize the open social web by allowing feed creators to support themselves via ads.
Graze today offers tools to build, customize, publish, and manage Bluesky feeds, which are curated post streams that users can set as their home feed, pin for quick access, or pull into other apps built on Bluesky’s AT Protocol (an open technical standard that lets different apps share the same social network). Since launching 21 months ago, Graze has sent over 41 billion posts to some 12 million people, the company says .
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