FKA Twigs and Romeo Beckham Front Burberry's Latest Campaign
Burberry has launched its winter campaign featuring FKA Twigs and Romeo Beckham, focusing on London landmarks and the city's unique energy. The collection emphasizes the brand's core strengths in outerwear, including reimagined trench coats and leather garments.
Why it matters
The campaign reflects Burberry's strategic pivot to refocus on its heritage products under new leadership to drive brand growth.
STAYING IN TOWN: Following Burberry 's fall rush-hour commute story, a character study of trench-clad Londoners dashing across Blackfriars Bridge and into the Tube, chief creative officer Daniel Lee has doubled down on the city's grit and romance for the winter campaign, trading pavements and office blocks for cinematic views from the River Thames and London landmarks like Tower Bridge and the Houses of Parliament.
Shot by Glen Luchford, the images track a cast that includes Romeo Beckham, a collaborator of the brand since 2013, and FKA Twigs , who voiced the runway soundtrack. Related Articles Retail Ulla Johnson Opens First European Flagship on London's Sloane Street Business Features Victoria Beckham Posts First Operating Profit on Back of Double-digit Sales Growth
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