Five small business ideas that are creating opportunities for Gen
Gen-Z entrepreneurs are launching new businesses at a higher rate than Baby Boomers, with many leveraging artificial intelligence and digital platforms like TikTok Shop. This shift highlights a growing demand for social media consultancy and digital-first business strategies among younger founders.
Why it matters
The rise of Gen-Z entrepreneurship signals a fundamental shift in how new businesses are started, managed, and marketed in the digital economy.
Gen-Z entrepreneurs are launching businesses at a faster rate than many expected, driven by technology, changing work patterns and growing access to digital tools. A recent study by Gusto , a cloud-based HR, payroll and benefits platform, found that Gen-Z entrepreneurs accounted for 9 per cent of new businesses started in 2025, surpassing Baby Boomers, who represented 5 per cent. The findings mark the first time the younger generation has overtaken Baby Boomers in business creation. The study also showed that seven out of 10 Gen-Z founders used artificial intelligence (AI) during the startup process, a figure that exceeded the overall average by more than 10 percentage points. Read also: Nigeria’s Gen Z are changing how brands think about alcohol
The article presents industry data and trends objectively, focusing on economic shifts without taking a political stance.
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