Five football players who rose to social media stardom at the World Cup
The 2026 World Cup has significantly boosted the social media followings of several football players. Players like Erling Haaland have gained millions of followers due to their authentic and relatable online presence.
Why it matters
It illustrates the evolving relationship between professional athletes and their fanbases through direct digital engagement.
On-pitch heroics and loveable personalities have skyrocketed the social media following of some footballers.
x whatsapp-stroke copylink google Add Al Jazeera on Google info Norway's Erling Braut Haaland saw his social media following increase by nearly 30 million during the World Cup [Odd Andersen/AFP] By Anushe Engineer and Reuters Published On 18 Jul 2026 18 Jul 2026 The only thing you might have in common with a World Cup football player is posting on Instagram as soon as you’re back home from a social gathering. Or, in the case of Erling Haaland, while you’re still in the dressing room after a win.
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