Fitness identities walk away from Sam Wood brand as he fights domestic violence charges
Fitness entrepreneur Sam Wood has been dropped by his brand, 28 By Sam Wood, following his arrest on domestic violence charges including assault and strangulation. The company stated it has terminated all arrangements with Wood, who remains in custody while his legal team prepares a defense.
Why it matters
The rapid corporate distancing highlights the increasing pressure on brands to immediately sever ties with public figures facing serious criminal allegations.
- 6.47am . First published at 1.09am
shares Share article Sam Wood’s fitness empire is crumbling.
The parent company of 28 By Sam Wood, the home training and nutrition brand that bears the name of the celebrity trainer, announced on Tuesday afternoon it has terminated its agreement after domestic violence charges were laid against the former reality TV star.
Brands and fitness identities are moving to distance themselves from Sam Wood. Sam Wood
The Melbourne-based fitness entrepreneur, made famous by his appearance on reality TV show The Bachelor , was arrested on Saturday night in Noosa, where he was on holiday, and charged with domestic violence offences including assault occasioning bodily harm and strangulation in a domestic setting.
In a statement posted to social media, DGB Health, the parent company of his 28 by Sam Wood brand, announced the commercial arrangements will be severed “effective immediately”.
Also covering this story
5 other newsrooms covered this event. We read each version separately.
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