TechCrunch·3 min read·easy

Fitbit Edge is Google’s middle ground between Fitbit Air and Pixel Watch

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Lauren Forristal
Fitbit Edge is Google’s middle ground between Fitbit Air and Pixel Watch
✦AI Summary

Google has introduced the Fitbit Edge, a new wearable device positioned between the Fitbit Air and the Pixel Watch. It features health-tracking capabilities powered by Google's Gemini AI and improved GPS and sleep-tracking accuracy.

Why it matters

The release highlights Google's strategy to segment its wearable market and integrate AI-driven health coaching into consumer hardware.

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Google’s Fitbit lineup expanded on Monday with the introduction of the Fitbit Edge, a new wearable that’s positioned between the Fitbit Air and Pixel Watch.

Priced at $179.99, it combines the Fitbit Air’s slim band with an OLED display for checking map directions, notifications, weather, and music controls.

Like the Pixel Watch and Fitbit Air, the Edge works with Google Health Coach, powered by Gemini. (You’ll need a Google Health Premium subscription to use it.) The coach can use your fitness, health, and medical information to put together weekly routines and workout plans, then adjust them around your schedule.

It also comes with Google’s Health Guardian feature, which is designed to spot notable changes in health measurements over time, including indicators related to blood pressure and insulin resistance. (The company announced these features at the Pixel Watch 5 launch in August.)

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