FirstLook launches creator-first platform Creators.gg with launch partners IO Interactive and Brain Jar Games
FirstLook has launched Creators.gg, a platform designed to reward content creators based on performance rather than follower count. The service provides creators with early access to games and simplified payment options to help them build sustainable careers.
Why it matters
This platform shifts the influencer marketing model toward performance-based compensation, potentially empowering smaller creators to monetize their content more effectively.
Described as a "battle pass for streaming," the platform rewards creators of any size for performance rather than follower count
The platform also provides creators with early access to playtests and unreleased content for multiplatform titles, including those from launch partners IO Interactive and Brain Jar Games.
Over 10,000 creators signed up during the platform's beta testing, which rewards them for performance rather than the number of followers they have.
Creators.gg describes the platform as a "battle pass for streaming", as creators post content, track views, and unlock rewards as they achieve viewership milestones.
Creators benefit from low payout thresholds, instant bank transfers, PayPal withdrawals, and regional payment options.
"Our goal with Creators.gg is to build closer, more rewarding relationships between content creators and game makers," said FirstLook CEO Eden Chen.
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