First Media and Indixital Media Launch Exclusive Partnership Targeting a 100 million US Dollars Publisher Engagement Business
First Media and Indixital Media have formed a strategic partnership to expand audience engagement and monetization services across India, Southeast Asia, and the Middle East. The collaboration aims to build a $100 million annual recurring revenue business by helping publishers reduce reliance on referral traffic.
Why it matters
The deal highlights the ongoing shift in the digital publishing industry toward first-party data and interactive content as traditional referral traffic models become less sustainable.
Gurugram, Haryana, India – Business Wire India
First Media , a global media and marketing company, has appointed Indixital Media as its exclusive sales, publisher success and operations partner across India, Southeast Asia and the Middle East.
The partnership is already live across five of India’s leading media organizations. These publishers are using First Media’s engagement products to improve user acquisition, increase audience engagement and create more value from each website visit.
Together, First Media and Indixital Media aim to build a US$100 million Annual Recurring Revenue publisher engagement business across the region.
The partnership combines First Media’s audience engagement and monetization technology, including its interactive quiz ecosystem, with Indixital Media’s publisher relationships, regional market knowledge and operational capabilities.
The companies will help publishers create more interactive content experiences, strengthen relationships with their audiences and build new revenue streams.
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