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TechCrunch·3 min read·medium

Filtr is a new privacy tool that blocks ads in almost every iPhone and Mac app

Z
Zack Whittaker
Filtr is a new privacy tool that blocks ads in almost every iPhone and Mac app
AI Summary

A new tool called Filtr, developed by the creator of Wipr, allows users to block ads and trackers across all apps on iPhones, iPads, and Macs. It leverages new URL filtering capabilities in recent Apple software to provide system-wide privacy protection.

Why it matters

This tool represents a significant shift in mobile privacy, moving ad-blocking capabilities beyond the web browser and into the broader app ecosystem.

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Using an ad blocker is good for your security , privacy , and even the FBI recommends them to defend from online harms. But as much as ad blockers are great for cleaning up your browsing experience, these tools often do little to prevent the pervasive tracking from ads within apps.

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The article provides a product overview and technical explanation without overt promotional bias.

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