Film Critics Are Thrilled Universal Is Skipping Influencer Screenings for ‘The Odyssey’
Universal Studios has decided to bypass influencer-only screenings for the upcoming film 'The Odyssey', opting to prioritize professional film critics. The move has been met with approval from industry critics who view influencer social media reactions as unreliable.
Why it matters
This decision highlights a growing tension between traditional film criticism and the rise of social media 'clout-chasers' in shaping movie marketing and public perception.
The higher-level disputes concern questions of how to translate the ancient Greek epic to the screen and the relative importance of accurate period detail. The ugly gutter fights are about the film’s diverse casting and its supposedly “woke” slant on the source material.
The article reports on an industry trend and quotes various critics, maintaining a neutral stance on the shift in marketing strategy.
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