FIFA World Cup sale: What comes next in Gianni Infantino's investment plan as global outcry grows
FIFA is facing significant backlash over plans to create a new commercial enterprise, FIFA Forward Enterprise, to secure outside investment. Critics fear the move could lead to corruption and prioritize the interests of wealthy stakeholders over member nations.
Why it matters
This represents a major shift in the financial structure of global football governance, raising concerns about transparency and the commercialization of the World Cup.
FIFA World Cup sale: What comes next in Gianni Infantino's investment plan as global outcry grows originally appeared on The Sporting News . Add The Sporting News as a Preferred Source by clicking here .
With the 2026 FIFA World Cup in the rear-view mirror, FIFA wasted no time looking forward to the next four-year cycle, with an eye to the 2030 tournament in Spain, Portugal, and Morocco.
FIFA president Gianni Infantino sparked widespread outrage with the announcement that the Swiss-based non-profit would be creating a new commercial enterprise in the hopes of securing outside investment to financially benefit the organization's member associations around the world.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in