Fifa accused of ‘selling the soul of football’ over $20bn World Cup commercial rights sale plan
FIFA faces backlash from UEFA and political figures over plans to sell commercial rights to its tournaments for $20 billion. Critics argue the move prioritizes private investment over the integrity of the sport.
Why it matters
The commercialization of global football governance is a major point of contention between international bodies and private equity interests.
Gianni Infantino and Donald Trump clutch the World Cup at last month’s final between Spain and Argentina and at the end of a hugely lucractive tournament. Photograph: Allstar Picture Library Ltd/Richard Sellers/Apl/Sportsphoto Gianni Infantino and Donald Trump clutch the World Cup at last month’s final between Spain and Argentina and at the end of a hugely lucractive tournament. Photograph: Allstar Picture Library Ltd/Richard Sellers/Apl/Sportsphoto Fifa Fifa accused of ‘selling the soul of football’ over $20bn World Cup commercial rights sale plan World governing body set to raise millions from venture
Uefa hits out at proposal and could take legal action
Explainer: what Fifa’s plans mean and what happens next
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