Fictional framing blends reality with fantasy to help investors see possibilities-and buy into them
Researchers at the University of Texas at Austin have identified 'fictional framing' as a narrative strategy used by entrepreneurs to secure investment for radical, futuristic business ideas. By blending reality with science fiction, founders can help stakeholders visualize and buy into concepts that lack existing market precedents.
Why it matters
Explains the psychological and strategic mechanisms behind how high-risk, high-reward startups attract capital for transformative technologies.
by Sally Parker, University of Texas at Austin
This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility:
Add as preferred source Credit: Pixabay/CC0 Public Domain Picture yourself in a manufactured colony that orbits between Earth and the moon. It might sound like science fiction, but it's part of a 2019 presentation made by Jeff Bezos, founder of the space technology company Blue Origin, to an audience of journalists, space industry executives and policymakers.
Such ventures are part of a growing cadre of radically novel business ideas that invite stakeholders to imagine market categories that have never existed, such as species de-extinction and extended human lifespans.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in