Fiat Ventures combines venture and advisory divisions into new brand, raises $35M Fund II
Fintech-focused firm Fiat Ventures has rebranded its consultancy and venture arms as FGV Capital and launched a new $35 million fund. The firm aims to leverage its combined advisory and investment network to provide better strategic support to portfolio startups.
Why it matters
This move reflects a growing trend in venture capital where firms integrate operational advisory services to differentiate themselves and provide more value to founders.
Fiat Ventures on Tuesday said it is combining its growth consultancy and venture divisions under a new brand, FGV Capital, alongside the launch of its second fund, a $35 million vehicle.
The fintech-focused firm’s general partners, Marcos Fernandez and Drew Glover, told TechCrunch that the decision to combine the businesses was to help founders, whether part of the firm’s portfolio or otherwise, with their go-to-market strategies.
Operating under the Fiat Growth moniker, the consultancy business previously offered startups help with scaling, businesses and go-to-market strategies. It also provided clients access to its network of industry executives — and that overlap is where Fernandez and Glover see potential for more exposure and growth.
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