Ferrari reveals its first EV, with design help from Jony Ive
Ferrari has unveiled the Luce, its first electric vehicle, which features a design collaboration with Jony Ive and Mark Newson's firm, LoveFrom. The vehicle is notable for being the company's first five-seat model and its second four-door car.
Why it matters
This marks a significant shift for the luxury automotive brand as it transitions into the electric vehicle market while maintaining its high-end design heritage.
The Ferrari Luce will start at €550,000 in Italy, but US pricing hasn’t been announced. | Image: Ferrari After months of teasers , Ferrari is offering the first full view of its Luce electric vehicle . The Luce is notable not just for being Ferrari's first EV, but for being designed in collaboration with Jony Ive and Mark Newson at their collective LoveFrom. It's also going to be Ferrari's second four-door car and its first five-seat one. We already knew Ive and Newson were working on the Luce's interiors, which were shown off earlier this year. Now Ferrari says LoveFrom was allowed to "define the design direction of the project from the outset," inside and out. Tim Stevens reporting for Engadget offers a few firsthand impression … Read the full story at The Verge.
The article provides straightforward reporting on a product launch without loaded language or political framing.
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