Ferrari Luce: What has Ferrari gone and done?

Ferrari has unveiled the 'Luce,' its first fully electric grand tourer, marking a significant and controversial shift in the brand's design and engineering philosophy. The move has triggered a polarized reaction from enthusiasts and a decline in investor confidence.
Why it matters
It illustrates the challenges legacy luxury brands face when transitioning to electric vehicles while trying to maintain their core identity.
Ferrari has never been a company afraid of change. Throughout its history, Maranello has repeatedly challenged convention, whether through mid-engined super-cars, turbocharging, hybridisation or radical aerodynamic philosophies born from motor sport. Yet even by Ferrari’s standards, the unveiling of the Luce feels like a moment of enormous significance — and perhaps, enormous risk. This is not merely Ferrari’s first electric vehicle. It is a complete reimagining of what a Ferrari can be.
The report objectively covers the product launch, the design departure, and the resulting market and enthusiast reactions.
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