Fender Launches Noise-Canceling Headphones and Bluetooth Speakers

Fender has entered the consumer audio market with a new line of Bluetooth headphones and speakers, emphasizing repairability and modular design. The products feature long battery life and high-fidelity wireless transmission, though they are manufactured by a third-party licensee.
Why it matters
This move represents a brand expansion for a legacy musical instrument company into the competitive consumer electronics space.
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Fender is getting in the consumer audio game with a line of Bluetooth headphones and speakers. Announced in January at CES , Fender Audio's lineup is now available to buy from Fender Audio, Best Buy, and Amazon. The range includes two Bluetooth speakers , which feature an XLR input (so they can double as a portable speaker for a guitar) and a pair of modular wireless noise-canceling headphones .
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