FC Jurong ties up with A2B to support grassroots initiatives
Singapore-based FC Jurong has partnered with the Indian restaurant chain Adyar Ananda Bhavan (A2B) to support the club's grassroots soccer school initiatives for the 2026-27 season. The collaboration will feature A2B branding on team jerseys and focus on community development through youth sports.
Why it matters
This partnership highlights the growing trend of cross-border corporate sponsorship in grassroots sports development, bridging Indian business interests with Singaporean community programs.
Singapore-based FC Jurong, part-owned by Indian company SkaSports has tied up with Indian restaurant chain Adyar Ananda Bhavan (A2B) Singapore to support the grassroots initiatives of the club for the 2026-27 season.
As part of the partnership A2B will be supporting the FC Jurong Soccer School’s program, and will have their logo present on the back of the jersey.
Venkatesan Vishnu Shankar, Director of Adyar Ananda Bhavan(A2B) said, “We at A2B are extremely delighted to associate with FC Jurong and their outstanding grassroots program. Their dedication towards nurturing young football talent at the grassroots level is truly commendable and inspiring. We share the same passion for community development and see great value in this partnership.”
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in