‘Fast & Furious’ Takes a Victory Lap With a Ferociously Fun Roller Coaster
Universal Studios Hollywood has launched a new roller coaster titled 'Fast & Furious: Hollywood Drift' based on the long-running film franchise. The ride features high-speed launches and car-themed vehicles to simulate the experience of the movies.
Why it matters
The expansion of film-based attractions represents a major trend in theme park entertainment and brand monetization.
“What?!” she exclaimed. “It’s my favorite movie!” So we made plans to watch it at her dorm the next day. Even if I didn’t like it, I reasoned, the experience would constitute a worthy reversal of the trope about men forcing testosterone-soaked action movies on their girlfriends. I’ll spare you the details of what happened that afternoon, but it may come as no surprise that I gave the film an enthusiastic five-star review.
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