Farmers find new customers at Nabard’s mango fest
Farmers from several Indian states successfully sold their mango produce and connected with new customers at a 'Mambazha Mela' organized by Nabkisan. The event highlighted the potential for direct-to-consumer markets for agricultural products.
Why it matters
Direct marketing initiatives help small-scale farmers bypass intermediaries, increasing their profit margins and market reach.
It was a sweet deal for farmers from several States, including Tamil Nadu, Karnataka, and Maharashtra, who had come to the city to sell mangoes, as they not only managed to sell all the produce they had brought, but also found new customers.
The article provides a neutral account of a local agricultural event and its benefits to participants.
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