Fake 'New Zealand-based' sites fool online shoppers
Consumer New Zealand is warning shoppers about fraudulent websites that pose as local businesses while operating from overseas. Experts advise verifying physical addresses and checking domain registrations to avoid scams.
Why it matters
As e-commerce grows, consumers are increasingly vulnerable to sophisticated phishing and retail fraud that mimics trusted local brands.
Consumer New Zealand is warning online shoppers to be extra aware when attempting to buy Kiwi-made following a number of reports about online stores appearing to be local, when in fact they are based overseas.
A website called Mytamariki says it sells products that "support everyday family life in New Zealand", however the business address and website is listed as being in Hong Kong.
Reviews of the website on Facebook and Trust Pilot have claimed products on the site are also available on AliExpress.
Consumer New Zealand chief executive Jon Duffy told Morning Report websites similar to these are becoming more common.
"Unfortunately they're on the increase and it is really difficult for consumers to tell the difference sometimes.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in