Facebook considers giving up and becoming TikTok
Facebook is testing a new full-screen video interface to compete with TikTok's user experience. The platform is also launching specialized apps like Seller and Forum to diversify its services and retain its user base.
Why it matters
Meta is struggling to maintain user engagement against the rapid growth of TikTok, signaling a major shift in how legacy social media platforms adapt to changing consumption habits.
Facebook is planning some big changes to try and keep its users from jumping to rival social platforms like TikTok — changes that sound dubiously similar to becoming a TikTok clone. Facebook head Tom Alison announced today that the platform will begin testing a “reimagined experience” later this year that will put a subset of users into a “full-screen video the moment they open the app.”
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