F1 confirms new Hot Wheels "Infinite Rush" car collection for 2027 release - Motorsport.com
Formula 1 and Mattel have announced that all 22 official 2026 season cars will be added to the 'Hot Wheels Infinite Rush' video game in March 2027. This marks the first time official F1 machinery will be playable within the Hot Wheels franchise.
Why it matters
This partnership represents a significant cross-promotional effort between major sports and gaming brands to increase fan engagement.
Formula 1 has announced that all 22 official team cars from the 2026 season will be added to the Hot Wheels Infinite Rush video game via a new F1 Car Collection Pack, launching in March 2027.
The downloadable content pack, developed in conjunction with global racing game studio Milestone and toy manufacturer Mattel, will mark the first time that official F1 machinery will be playable within a Hot Wheels franchise game.
"Our partnership with Mattel and Hot Wheels keeps evolving for our fans, and this latest move gives them the opportunity to race their favourite driver’s car in the Hot Wheels Infinite Rush video game," said F1 chief commercial officer Emily Prazer.
"They can play against friends and family, immersing themselves in the world of F1 and enjoying the speed, competition, and drama of the sport in a whole new format.
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