EYDS holds media meet on prevention of youth access to tobacco and nicotine

KARACHI - The Entrepreneurship and Youth Development Society (EYDS), through its Youth Access Prevention Initiative (YAP), held a media meet in Karachi to discuss the prevention of youth access to tobacco and nicotine. Held under the theme "Youth at Home," the media meet brought together media professionals for an informed conversation on youth access prevention through the home and family environment, with a particular focus on parents and caregivers. The discussion explored how parents and caregivers can remain aware of the environments and influences surrounding young people, including peer and neighbourhood influences, and how stronger awareness at home can support prevention. It also highlighted the importance of opening constructive conversations when concerns around potential exposure arise. Speaking during the session, Shaista Ayesha, Vice President, EYDS, said, "Youth access prevention is a shared responsibility.