Explained: What do the National Medical Commission’s new guidelines say about advertising in medicine?

Explained: What do the National Medical Commission’s new guidelines say about advertising in medicine? Where do the NMC’s new advertising rules draw the line? left Verifiable professional achievements, including the number of surgeries performed, years of experience and treatment outcomes, could help patients make informed choices. Image used for representational purposes only Getty Images Getty Images https://th-i.thgim.com/public/incoming/c99g2g/article71606641.ece/alternates/FREE_1200/PO26_BS_Hospital_corridor_2.jpg urfinguss Hallway the emergency room and outpatient hospital. 3d illustration istock photo for BL Claims of “guaranteed cures”, “100% success” or being the “best” are barred. Hospitals may publish factual details of services, charges, accreditation and doctors’ credentials. However, the current guidelines appear to treat commercialisation itself as a problem, without clearly distinguishing legitimate business interests from practices that mislead or exploit patients The story so far: On October 6, the National Medical Commission (NMC) issued guidelines on advertising and public communication by doctors and hospitals.