Experience XTR Di2 for yourself at Shimano's Canada demo tour
Shimano is hosting a demo tour across Canada to allow cyclists to test their new XTR Di2 wireless drivetrain equipment. The company encourages riders to experience the hardware firsthand to determine if it suits their personal preferences.
Why it matters
It demonstrates how high-end sports equipment manufacturers use experiential marketing to drive consumer adoption of new technology.
In the year or so since Shimano s new XTR Di2 group came out, we ve spent hours on hours riding the new wireless drivetrain, comparing it to the wireless competition, comparing it to mechanical groups and even comparing it to a gearbox. We ve talked about it a whole lot, too . The good, the bad, the many options .
The article is a standard industry news piece focused on product promotion and consumer information.
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