Exclusive: Rosé Shares the Story Behind Her New Single, “New Trick”
Blackpink's Rosé has released a new single titled 'New Trick,' featuring a music video shot entirely on the iPhone 18 Pro. The artist describes the song as a departure from her usual sad ballads, aiming for a more upbeat and energetic pop-rock sound.
Why it matters
This collaboration highlights the intersection of high-profile pop culture marketing and consumer technology product launches.
What does a music video shoot look like for Rosé? The answer may surprise you.
In order to bring to life her new, one-off single, “New Trick,” the Blackpink member and solo superstar teamed up with director Dave Meyers, who has shot videos for the likes of Sabrina Carpenter, SZA, Ariana Grande, Harry Styles, and, well, Blackpink. The difference? Her new visual was filmed entirely with the iPhone 18 Pro—Apple’s latest, revealed in Cupertino just earlier today—for the brand’s “Shot on iPhone” campaign. See the first clip here:
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