Ex-Spotify employees raise $10M to bring the AI behind its recommendations to e-commerce
Former Spotify engineers have raised $10 million for their new startup, Malachyte, which aims to apply behavioral AI to e-commerce. The platform uses real-time intent prediction to personalize shopping experiences without relying on historical user data.
Why it matters
This technology represents a shift in e-commerce personalization, moving away from static historical data toward dynamic, intent-based modeling.
Sidd Motwani, Ian Anderson and Shivaditya Sinha spent years building the behavioral intelligence infrastructure behind Spotify’s recommendation engine. Called Vector AI, the system is designed to predict a person’s intent and next actions instead of relying only on their past behavior. It powers about 90% of Spotify’s recommendations to its 800 million users.
Now, the three are bringing a similar system to e-commerce with their new startup, Malachyte . The company on Thursday said it had raised $10 million in seed funding to scale distribution and hire more product and commercial leaders.
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