TechCrunch·3 min read·medium
Ex-Spotify employees raise $10M to bring the AI behind its recommendations to e-commerce
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Lauren Forristal
✦AI Summary
Former Spotify engineers have raised $10 million for their new startup, Malachyte, which aims to apply behavioral AI to e-commerce. The platform uses real-time intent prediction to personalize shopping experiences without relying on historical user data.
Sidd Motwani, Ian Anderson and Shivaditya Sinha spent years building the behavioral intelligence infrastructure behind Spotify’s recommendation engine. Called Vector AI, the system is designed to predict a person’s intent and next actions instead of relying only on their past behavior. It powers about 90% of Spotify’s recommendations to its 800 million users.
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