Business Insider·4 min read·easy

Everyone loves Le Labo — so I tried 11 of the brand's fragrances and ranked them from worst to best

Everyone loves Le Labo — so I tried 11 of the brand's fragrances and ranked them from worst to best
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A reviewer tests and ranks 11 popular Le Labo fragrances, concluding that the brand's most famous scent, Santal 33, is overrated. The article details the author's personal experience with the brand's longevity and scent profiles.

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Provides consumer insight into luxury goods and brand perception within the fragrance market.

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Vanille 44, the Paris-exclusive fragrance, from Le Labo. Le Labo There's no fragrance brand quite like Le Labo. I've tried 11 of the brand's popular perfumes and ranked them from worst to best. Santal 33 is overrated, in my opinion, while Vanille 44 deserves more hype. It doesn't matter if you're a celebrity, a successful businessman , or an everyday fragrance fanatic . It seems like everyone loves Le Labo. The New York City brand was founded by friends Fabrice Penot and Edouard Roschi in 2006 and grew so popular that it was purchased by Estée Lauder Companies in 2014. It's known for creating memorable, luxurious scents that smell unlike anything else. Bottles retail between $113 and $1,810. I first tried the brand at the end of 2024, testing Santal 33 against a Target dupe . Though I wasn't a fan of that fragrance, I was intrigued.

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