Everybody’s Favorite Art TV Is Nearly Half Off Right Now
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The 2025 Samsung Frame TV is currently discounted by 50% as part of a Prime Day promotion. The article evaluates the TV's performance in bright rooms and notes the subscription requirements for the full art catalog.
Why it matters
Provides consumer guidance on hardware value and trade-offs between older and newer model iterations.
Fifty percent off is a big discount, but it makes sense for an older model—TV prices almost always plummet a year or two after they originally launch. If this deal doesn't speak to you, be sure to check out our other sale coverage, like the Absolute Best Prime Day Deals, the Best Prime Day Tech Deals, and the Best Prime Day TV Deals.
Samsung 65-Inch The Frame TV (2025) for $898 ($600 off)
Samsung's The Frame popularized the entire art TV category, which now includes copycats from Amazon, TCL, Hisense, and others. When not in TV mode, the Frame TV's matte, anti-reflective-coated display makes paintings look textured and realistic, especially compared to a standard glossy TV panel. It also gets very bright, meaning it still looks good in a room with lots of natural light.
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