Even fans who don't speak Spanish are watching the World Cup on Telemundo. Here's why
Telemundo is seeing record-breaking viewership for its Spanish-language World Cup coverage, attracting a significant number of non-Hispanic and bilingual viewers. Fans and experts attribute this success to the passionate, high-energy style of Spanish-language sports broadcasting.
Why it matters
This trend demonstrates the growing cross-cultural appeal of Spanish-language media in the U.S. and the shifting demographics of sports consumption.
The U.S. telecasts of this summer's World Cup games are drawing a record number of viewers. Fox Sports, which broadcasts the games in English, reports an average of 5 million viewers per match across 72 group stage matches. And Telemundo says nearly half of all World Cup viewers in the country are watching its Spanish language coverage.
The report relies on industry data and viewer testimonials without taking a political or ideological stance.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in