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The Manila Times·3 min read·medium

Etiqa PH celebrates 7 years of transformation, trusted protection

T
The Manila Times
Etiqa PH celebrates 7 years of transformation, trusted protection
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Etiqa Philippines is celebrating its seventh anniversary under the Etiqa brand, highlighting its long-standing history in the insurance sector dating back to 1958. The company emphasizes its commitment to humanizing insurance and leveraging its partnership with the Maybank Group.

Why it matters

The milestone reflects the consolidation of regional insurance brands and the ongoing evolution of financial services in the ASEAN market.

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INSURANCE is ultimately built on trust - the promise to be present when people need help the most.For nearly seven decades, Etiqa Philippines has honored that promise, evolving alongside generations of Filipinos while making protection more accessible, responsive and relevant.Today, as one of the country's leading composite insurers, it continues that mission through life, health, general insurance, and Takaful solutions anchored on its purpose of humanizing insurance.Etiqa Philippines recently celebrated its seventh anniversary as the Etiqa brand, marking seven years since the company joined Etiqa International Holdings, the insurance arm of the Maybank Group.While the Etiqa name was introduced in the Philippines in 2019, the company traces its roots back to 1958, giving it nearly 70 years of insurance expertise in serving Filipino individuals, families and businesses.The milestone reflects not only seven years of transformation under the Etiqa brand but also a legacy of protection and service that spans generations."Seven…

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