Erstwhile Mysore royal family forays into specialty coffee, unveils Berunda Coffee
The erstwhile Mysore royal family has launched 'Berunda Coffee,' a specialty coffee brand featuring three varieties sourced from Karnataka. The initiative aims to promote high-quality, sustainable coffee while honoring the family's heritage and the mythical Gandaberunda emblem.
Why it matters
This move represents a diversification of traditional royal legacies into modern consumer markets, highlighting the potential for growth in India's domestic specialty coffee sector.
The erstwhile Mysore royal family forayed into coffee retailing business by launching three specialty coffee varieties under brand name “Berunda Coffee.” The Gandaberunda is the mythical two-headed bird that served as the royal emblem for the Wadiyar Dynasty.
The article is a business news report covering a product launch and industry commentary without bias.
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