Ernakulam District Kudumbashree Mission eyeing return of ₹4 crore from its 250 Onam fairs
The Ernakulam District Kudumbashree Mission is hosting 250 Onam fairs with a sales target of ₹4 crore, offering locally sourced and pesticide-free products. Despite challenges from erratic weather and crop damage, the initiative continues to support local farmers and provide quality goods to consumers.
Why it matters
It demonstrates the economic impact of community-led agricultural initiatives and their role in local food security during festive seasons.
The Ernakulam District Kudumbashree Mission is organising around 250 Onam fairs targeting a sales turnover of ₹4 crore.
The stalls set up across the district offer an eclectic blend of products ranging from pickles and snacks to vegetables and flowers. Marketed under the campaign ‘Onam with Kudumbashree’ targets to offer a range of unadulterated and quality products to the public.
“The products are priced reasonably. Locally made products always have a crowd of dedicated buyers. Apart from these fairs, customers can buy Kudumbashree’s Onam products via the app Pocketmart. We are expecting sales to the tune of ₹4 crore this year. The Ernakulam unit has been consistently doing well with our Onam fairs,” said Rajeena T.M., coordinator, Kudumbashree District Mission.
“During last Onam, the Kudumbashree registered a sales turnover of ₹3.59 crore. Our units have also received several pre-bookings for Onasadya,” she added.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in