Epic Games Store's New Boss Faces Steam's 74% Lead [2026]
![Epic Games Store's New Boss Faces Steam's 74% Lead [2026]](/api/imagekit?u=https%3A%2F%2Ftech-insider.org%2Fwp-content%2Fuploads%2F2026%2F08%2Fepic-games-store-new-boss-2026-1.webp&w=3840&q=75)
Epic Games has appointed former Blizzard executive Martin Keely as the new head of the Epic Games Store. He faces the significant challenge of growing the store's 3% market share against Steam's dominant 74% position.
Why it matters
The leadership change signals a strategic pivot for Epic as it attempts to improve the store's profitability and competitive standing in the PC gaming market.
min read Epic Games Store has a new person in charge of fixing it. On July 27, 2026, Epic Games named Martin Keely, who spent the previous seven years running Blizzard’s Battle.net launcher as senior vice president, as the new VP and General Manager of Epic Games Store and Epic Online Services. He replaces Steve Allison, who left the company earlier that month for Saber Interactive after roughly eight years steering Epic’s fight against Steam.
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