Business Insider·3 min read·medium

Epic Games is already showing what its 'huge pivot' toward AI looks like

Epic Games is already showing what its 'huge pivot' toward AI looks like
✦AI Summary

Epic Games has launched a revamped version of its launcher, which CEO Tim Sweeney describes as 'vibe coded' using AI. This move is part of a broader strategic pivot at the company to integrate AI tools to enhance developer productivity.

Why it matters

It highlights how major software companies are shifting internal workflows toward AI-assisted development to increase output and efficiency.

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Epic Games CEO Tim Sweeney has said the company wants to use AI to enable developers to do more. Samuel Boivin/NurPhoto via Getty Images Epic Games said that thanks to vibe coding, it has revamped its launcher. "Programming is hard," the company wrote in an announcement. The news came just days after Epic CEO Tim Sweeney discussed a major shift around AI. Epic Games is releasing a revamped version of its launcher that the "Fortnite" maker says it vibe coded. "Programming is hard," the company wrote in an announcement on Wednesday. "So, instead of doing that, we vibe coded a new Epic Games Launcher that's way faster and more responsive than the current one, and has a new look." Epic Games says its new launcher is "light on features" for now and that users should "think of it as a speedboat and not a yacht!"

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