'Enterprise with a heart': Snacks shop in Marina Square employs the elderly, mobility aid users

A snack shop in Singapore's Marina Square, Made's A Cafe, is gaining popularity for its social mission of employing elderly individuals and those facing personal hardships. Founded by Jane Seow, the shop operates as a 'social enterprise with heart' and has received significant support from the public following viral social media coverage.
Why it matters
It highlights the growing public interest in supporting small businesses that prioritize social welfare and inclusive employment practices.
A snack store in Marina Square has garnered attention for extending a helping hand to others.
Located in a quiet part of basement one, Made's A Cafe is manned by employees who are elderly, use a wheelchair or walking stick, or youths going through hard times.
In a video posted on Tuesday (Sept 15), public speaker Bruce Mathieu said that he had passed by the store once.
When he saw it a second time, he noticed the same elderly woman standing there, ushering visitors to take a look at the shop's offerings.
Upon doing so, Bruce found out that the woman's name was Mary.
He also learned that Made's A Cafe was started in 2022 by a woman named Jane Seow.
"They don't call themselves a social enterprise. Just an enterprise with heart," he wrote in the video caption.
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