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Times of India·3 min read·easy

Engineer quits after 4 months, now grows organic for 50 customers

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Engineer quits after 4 months, now grows organic for 50 customers
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Jobandeep Singh, a mechanical engineer, left his corporate job to return to his family farm in Punjab and establish a diversified, organic agricultural business. His farm, Asees Natural Farm, now serves 50 regular customers and has been recognized for its sustainable practices.

Why it matters

This story highlights the growing trend of educated professionals returning to agriculture to promote sustainable, organic farming and direct-to-consumer business models.

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When Jobandeep Singh completed his mechanical engineering degree, he could have followed a familiar path: find a job, build a career and perhaps move abroad, as many of his classmates did. Instead, the 32-year-old made a decision that took him back to his village in Punjab. In 2015, after working for just four months, he quit his job and returned to his family’s land in Mala Khedi village in Amritsar district.His ambition was not simply to become a farmer. He wanted to build a business around agriculture, one that would allow him to grow a variety of crops, find his own customers and make farming economically viable on a relatively small landholding.More than a decade later, Singh cultivates organic crops on four acres of his five-acre holding, keeps livestock, practises poultry farming and beekeeping, and sells his produce directly to around 50 regular customers.

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