Endemol Shine Australia Names Canva's Jessie Hughes As SVP Innovation & Launches ESA Innovation Lab
Endemol Shine Australia has appointed former Canva executive Jessie Hughes as SVP of Innovation and launched a new internal Innovation Lab. The initiative aims to integrate generative AI and new digital technologies into television production and content creation.
Why it matters
The move highlights the media industry's ongoing shift toward adopting generative AI and digital-first workflows to remain competitive in content production.
Hughes joins ESA from Canva and its generative image and video platform Leonardo.Ai, where she played a key role in mobilising adoption and innovation on a global scale, working at the intersection of technology, creativity and user experience.
The ESA Innovation Lab will work across all areas of the business, including television production, digital content, social formats, and post-production, while also partnering with external technology companies, startups, and creative talent.
ESA said Hughes' appointment reinforces its commitment to investing in innovation as a core driver of growth in an increasingly dynamic media landscape.
She brings deep expertise in new media, digital ecosystems and scalable creative tools, positioning her to lead ESA's strategic push into future‑facing content development and production technologies.
As a regular keynote speaker, she has shared stages with senior leaders from major global technology companies, helping to shape industry conversations about the future of creativity and new tools.
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