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Emmys will move from broadcast TV to Prime Video in 2027

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Aisha Malik
Emmys will move from broadcast TV to Prime Video in 2027
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Amazon's Prime Video has secured the exclusive rights to stream the Emmy Awards globally for six years starting in 2027. This move reflects a broader industry trend of major awards ceremonies shifting from traditional broadcast television to streaming platforms.

Why it matters

The transition highlights the declining influence of linear broadcast television and the increasing dominance of streaming services in live event programming.

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Amazon announced on Tuesday that Prime Video will be the new home for the Emmy Awards, marking another major Hollywood awards show’s move from broadcast television to streaming. This will also be the first time that the ceremony has had a dedicated home, as the show rotated across broadcasters like ABC, CBS, Fox, and NBC over the past seven decades.

Prime Video will stream the awards show worldwide for six years for free, starting in 2027, where it will go live in over 240 countries and territories. Non-Amazon Prime subscribers will also be able to watch the awards show on the Prime Video platform.

The terms of the deal were not disclosed.

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