Emma Camp wants Gen Z to grow up
Emma Camp, a writer for The Wall Street Journal, has gained significant social media traction by using short-form videos to challenge common Gen Z perspectives on capitalism and housing. Her content focuses on debunking popular economic beliefs, which has drawn both a large following and vocal criticism.
Why it matters
Highlights the growing influence of short-form video content in shaping political and economic discourse among younger generations.
Alex S.K. Brown / Courtesy of Emma Camp Emma Camp, a writer for The Wall Street Journal's famously conservative editorial page, began a recent video on housing costs with a simple question — and an appealingly simple answer. "Can rent control fix the housing crisis? No!" she says. It actually makes the problem worse, Camp argues, by discouraging developers from building new units if they don't think they can charge enough to recoup their investment. The 75-second video has gotten 4.8 million views on X. Camp, 27, has gained traction with pro-free market ideas by riding the short-form vertical video boom. She's shot from 25,000 to 125,000 followers on X in recent weeks after a string of video posts tackling Gen Z's woes, consumerism, and grocery prices that have drawn millions of views.
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